By Janice Jenkins
Localizing your flyers for marketing is a very easy process. All you need is the right mix of elements to make sure that your local market will respond better and quicker to your localized color flyers. Let me describe for you all the best and effective localization steps that you can do for your flyers. Just read below and you will see all the professional steps that you can follow to get your flyers more "localized." Review them all and see if they are applicable to you.
1. "Size and shape" localization.
The first step is to "localize" the size of your flyers. While there are lots of standard flyer sizes to choose from, it is best for us to actually try to use the right size and shape that most other flyers use in your target areas. This is the first recommended step since you will know easily through direct proof what the size and shape works effective there.
You will be able to use the specific local distribution styles more effectively, and generally get a warm flyer reception since they will recognize your own flyers as their own type of flyers in the locale. Your flyers will be accepted and read first because of this.
2. "Text and Style" localization.
The next localization step is in terms of the text and style. It might be hard to imagine a bit, but you should realize that with different marketing environments, some text content and styles will work more than the others. This is because people still have different slang terms, colloquialisms and reading/writing styles in different locations.
The difference might be subtle but it is there through the use of words and style. You will want to use the same text and style in your location so that your flyers will "sound" or read more local, getting a better response from these prints. So make sure that you study the text content and writing style used by those target people in those target locations. The more you can match that style in your content, the more localized you can make your flyers.
3. "Model and image" localization.
In many types of marketing flyers, a picture of a model is used along with the image of the product or service being marketed. To make your images more localized like, you may want to choose that model very carefully. You will want readers to be able to identify themselves through those images.
So if you are marketing those products to business people for example, then your models should also be looking like business people as well for them to relate to your flyer designs. This localization helps you optimize those flyer images, getting more local readers to relate to and read those prints.
4. Environment localization.
Another kind of localization to think of is environment localization. Different distribution areas will have different environments of course. More specifically, they will have a different kind of situation or ambiance about them. This means that certain types of designs will be more appropriate than others.
For example, cheap looking flyers will not be appropriate for malls that have only high class expensive establishments. More expensive posh looking flyers on the other hand might be totally ignored by people if you give them out in a slum area. Make sure that you try to match the quality of your flyer with the environment so that it can be accepted as part of the environment and not be sunned as illustrated above.
5. Material localization.
Finally, you may want to consider some local material considerations. For example, the locale for distribution might have more risk of moisture for your flyers, or they might be prone to being blown away due to a constant wind. These factors must be taken into account to your flyer localization.
You can adapt and choose the right materials for your flyers so that they can survive those environments more readily. Localization then can come in the form of thicker paper for more weight so that they are not blown away quickly, or it can also come in the form of water resistant coatings to combat against that extra moisture. The more you adapt your flyers to these environments the more localized they will get.
Now study these options and try to apply them to your own flyers if you want them to be more localized for your distribution area.
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